In this report, we describe how consumers’ attitudes toward cars are evolving, and what businesses can do to thrive in this rapidly changing market
Despite billions spent on subsidies, tax breaks, and other incentives, electric vehicles have yet to take off in China.
In many areas of the Chinese economy, from refrigerators to computers and banking to consumer goods, domestic players have captured the lion's share of the enormous market.
Sales of premium cars in China reached 1.25 million vehicles in 2012, making it the second biggest market in the world after the United States.
Chinese consumers get more sophisticated about cars as their tastes evolve.