Insights | Consumers

Savvy and sophisticated: Meet China’s new car buyers

After registering its lowest growth since 2011, China’s automotive market rebounded strongly in 2016
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    How airlines can win the hearts, minds, and wallets of Chinese travelers

How airlines can win the hearts, minds, and wallets of Chinese travelers

China, the home of the world’s most connected shoppers
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    Finding the Fast Lane: Emerging Trends in China’s Auto Market

Finding the Fast Lane: Emerging Trends in China’s Auto Market

In this report, we describe how consumers’ attitudes toward cars are evolving, and what businesses can do to thrive in this rapidly changing market

How Savvy, Social Shoppers Are Transforming E-commerce

Our latest survey indicates that several promising new sources of e-commerce growth are emerging

The Modernization of the Chinese Consumer

Our latest report examines Chinese consumers’ willingness to spend, what they're spending on, how they're spending, and where they're spending.

What Might Happen in China in 2016?

Gordon Orr predicts what might happen to China's economy in 2016

Seizing the Consumer Packaged Goods Opportunity in China

A report on how China’s most successful CPG companies are navigating today’s market
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    How Advancing Women’s Equality Could Add $2.5 Trillion to China’s Growth in 2025

How Advancing Women’s Equality Could Add $2.5 Trillion to China’s Growth in 2025

McKinsey Global Institute's latest report maps gender inequality and quantifies the economic potential of closing the gender gap

China’s Economic Dip Is Moving Shoppers Online

A new survey of Chinese consumers indicates a more upbeat picture than most have expected.

Why China’s Consumers Will Continue to Surprise the World

Fears about China’s slowing economy are overblown, authors Jeffrey Towson & Jonathan Woetzel argue in this adapted excerpt from the follow-up to their 1st book.