Insights | Consumers

How to make a city great

By 2030, 60 percent of the world’s population will live in cities.
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    Disruptive technologies: Advances that will transform life, business, and the global economy

Disruptive technologies: Advances that will transform life, business, and the global economy

A new report identifies 12 technologies that could drive massive economic transformations in the coming years.

Winning the battle for China’s new middle class

A huge wave of increasingly affluent consumers will constitute China’s urban majority by 2020. To serve them, multinationals must adapt—or be left behind.

China’s e-tail revolution

Almost overnight, China has become the world’s second-largest e-tail market.
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    Luxury without borders: China’s new class of shoppers takes on the world

Luxury without borders: China’s new class of shoppers takes on the world

Spending by Chinese consumers on luxury products now exceeds that of any other country.
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    From mass to mainstream: Keeping pace with China’s rapidly changing consumers

From mass to mainstream: Keeping pace with China’s rapidly changing consumers

As living standards in China continue to advance, its vast consumer market is undergoing fundamental change.

Meet the 2020 Chinese consumer

By 2020, Chinese consumers will join the ranks of the world’s choosiest and most sophisticated consumers.
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    2011 annual Chinese consumer report: The new frontiers of growth

2011 annual Chinese consumer report: The new frontiers of growth

The Chinese have taken to consumerism with ease, embracing thousands of new products, services, and brands.

China’s love for luxury

While many other markets are flat or shrinking, luxury goods are booming in China.