Insights 

|

 Consumers

Featured

Double-clicking on the Chinese consumer

November 23, 2017|0 Comments

A rising post-90s generation is emerging as a strong engine of consumption, in one of four important new trends in the Chinese consumer landscape.



Savvy and sophisticated: Meet China’s new car buyers

September 22, 2017|0 Comments

After registering its lowest growth since 2011, China’s automotive market rebounded strongly in 2016

How airlines can win the hearts, minds, and wallets of Chinese travelers

December 23, 2016|0 Comments

China, the home of the world’s most connected shoppers

Finding the Fast Lane: Emerging Trends in China’s Auto Market

April 21, 2016|0 Comments

In this report, we describe how consumers’ attitudes toward cars are evolving, and what businesses can do to thrive in this rapidly changing market

More on this topic

How Savvy, Social Shoppers Are Transforming E-commerce

April 15, 2016|0 Comments

Our latest survey indicates that several promising new sources of e-commerce growth are emerging

The Modernization of the Chinese Consumer

March 18, 2016|0 Comments

Our latest report examines Chinese consumers’ willingness to spend, what they're spending on, how they're spending, and where they're spending.

What Might Happen in China in 2016?

January 6, 2016|0 Comments

Gordon Orr predicts what might happen to China's economy in 2016

Seizing the Consumer Packaged Goods Opportunity in China

January 5, 2016|0 Comments

A report on how China’s most successful CPG companies are navigating today’s market

How Advancing Women’s Equality Could Add $2.5 Trillion to China’s Growth in 2025

November 3, 2015|2 Comments

McKinsey Global Institute's latest report maps gender inequality and quantifies the economic potential of closing the gender gap

China’s Economic Dip Is Moving Shoppers Online

October 27, 2015|0 Comments

A new survey of Chinese consumers indicates a more upbeat picture than most have expected.

Why China’s Consumers Will Continue to Surprise the World

May 5, 2015|0 Comments

Fears about China’s slowing economy are overblown, authors Jeffrey Towson & Jonathan Woetzel argue in this adapted excerpt from the follow-up to their 1st book.

China’s iConsumer 2015: A Growing Appetite for Change

February 10, 2015|5 Comments

Chinese e-commerce is developing even faster than previously believed, with Chinese iConsumers embracing online commerce.

China’s Rising Internet Wave: Wired Companies

January 14, 2015|1 Comment

Increased digital engagement by Chinese companies will give the economy a burst of momentum & change the nature of growth.

  • What could happen in China in 2015?

What could happen in China in 2015?

December 22, 2014|3 Comments

Slower economic growth, greater volatility, and rising competition ahead for China in the new year.

  • China's digital transformation - McKinsey China

China’s digital transformation

August 26, 2014|0 Comments

A new report from the McKinsey Global Institute (MGI) projects that new Internet applications could fuel some 7 to 22 percent of China’s incremental GDP growth through 2025.

  • China Urban Sustainability Index 2013

The China Urban Sustainability Index 2013

April 28, 2014|2 Comments

Most of China’s cities have improved their level of sustainability in recent years, according to a new report by The Urban China Initiative.

  • The One Hour China Book

All you need to know about business in China

April 23, 2014|2 Comments

Six big trends are shaping the country’s future, as investor Jeffrey Towson and McKinsey’s Jonathan Woetzel explain in this excerpt from their new book

What could happen in China in 2014?

January 7, 2014|0 Comments

The year ahead could see companies focus on driving productivity, CIOs becoming a hot commodity, and shopping malls going bankrupt.

Urban world: The shifting global business landscape

October 22, 2013|0 Comments

The number of large companies from China will rise, profoundly altering long-established competitive dynamics around the world.

Mapping China’s middle class

October 22, 2013|0 Comments

The explosive growth of China’s emerging middle class has brought sweeping economic change and social transformation.

A strategic role for China’s CIOs

October 22, 2013|0 Comments

CIOs have a key part to play as Chinese enterprises start looking to IT for business growth and global competitiveness.

Seizing China’s new digital opportunity

October 22, 2013|0 Comments

The rise of digital technology has become a global business issue.

How to make a city great

October 16, 2013|0 Comments

By 2030, 60 percent of the world’s population will live in cities.

Disruptive technologies: Advances that will transform life, business, and the global economy

October 2, 2013|0 Comments

A new report identifies 12 technologies that could drive massive economic transformations in the coming years.

Winning the battle for China’s new middle class

June 15, 2013|0 Comments

A huge wave of increasingly affluent consumers will constitute China’s urban majority by 2020. To serve them, multinationals must adapt—or be left behind.

China’s e-tail revolution

May 31, 2013|0 Comments

Almost overnight, China has become the world’s second-largest e-tail market.

Luxury without borders: China’s new class of shoppers takes on the world

December 5, 2012|0 Comments

Spending by Chinese consumers on luxury products now exceeds that of any other country.

From mass to mainstream: Keeping pace with China’s rapidly changing consumers

September 25, 2012|0 Comments

As living standards in China continue to advance, its vast consumer market is undergoing fundamental change.

Meet the 2020 Chinese consumer

May 22, 2012|1 Comment

By 2020, Chinese consumers will join the ranks of the world’s choosiest and most sophisticated consumers.

2011 annual Chinese consumer report: The new frontiers of growth

November 8, 2011|0 Comments

The Chinese have taken to consumerism with ease, embracing thousands of new products, services, and brands.

China’s love for luxury

March 16, 2011|1 Comment

While many other markets are flat or shrinking, luxury goods are booming in China.