Last year, we invited Jonathan Woetzel and Jeff Towson on the show to discuss their book, One Hour China. The book was intended to be a short, “speed read” to help executives quickly understand the key trends shaping business in China. In this episode, they return to talk with Nick Leung about the sequel to that, the One Hour China Consumer book, which takes a deep dive into several of the most important consumer trends shaping Chinese business today.

Jonathan is a senior partner in McKinsey’s Shanghai office who leads the McKinsey Global Institute in Asia. Jeff Towson is managing partner of Towson Capital, a private equity firm. Nick is Managing Partner of McKinsey’s Greater China practice.

Image credit: Jiri Rezac/Flickr