China has the most Internet users of any country. And, it’s the world’s largest and fastest-growing e-commerce market. But as penetration rises in high-tier cities like Beijing and Shanghai, it’s getting harder for companies to find new growth opportunities.

In this podcast, Nick Leung speaks with Kevin Wang and Chenan Xia about a new report that takes a closer look at emerging growth opportunities in China’s e-commerce market.

Kevin and Chenan are Partners with McKinsey Digital in China.

Nick is Managing Partner of McKinsey’s Greater China practice.

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